12/2/2022
Have you recently come out with a new product and are looking for marketing strategies? Maybe you don’t know where to start, or what is important for promoting your product. Don’t worry, we have you covered. Here are the top 3 tips to improve your marketing strategy.
1. KNOW YOUR TARGET AUDIENCE:
The first way to improve your marketing strategy is to identify your target audience. This is one of the most important things you can do to ensure successful marketing, and you should identify your target audience before moving forward with any marketing. If you don’t pinpoint your audience, your ads and posts won’t grab the right people’s attention. The idea is to only target people who might actually be interested in what you’re selling, which will then increase your exposure and sales.
So, how do you know who your target audience is? Consider attributes such as a customer’s age, gender, race, occupation, etc. What type of person is your product intended for? What is the product’s purpose? Ask yourself these types of questions and then cater your marketing towards that audience, and your ads and posts will resonate with the right consumers.
2. USE VARIOUS TYPES OF AD FORMATS
These days, the only way you’re going to get the word out about your product is through technology. When marketing your product, technology is your best friend. Everyone has access to technology, as things are shifting from in-person meetings and on paper advertisements to websites and apps. The best way to promote your product is to utilize these websites and apps. You can use interactive videos, mobile ads, and social media posts to put yourself in the game against other competitors with similar products.
Stand out by cultivating your own brand and voice. Use colors and fonts that reflect the interests of your target audience to successfully reach your consumers. Keep your phrases in your posts short and sweet with a catchy twist. The more creative you get, the more your product will stand out amongst competitors.
3. UTILIZE MULTIPLE SOCIAL MEDIA PLATFORMS:
Signing up for multiple social media platforms, such as Instagram, Facebook, or LinkedIn, can be a great asset for spreading the word about your product. The key to having a growing social media presence is to be consistent across all your platforms. You should have scheduled days for posting so you can build your page. The more you post, the more reliable and credible your product will seem, which means you’ll attract more traffic.
You should also build your profile as much as possible. Add a flattering profile picture and cover photo, a catchy but informative bio, and anything else the platform has to offer. Then, follow and comment on other profiles that reflect your identified target audience. This will also attract more traffic to your page.
There are so many different ways you can market your product these days. As the market is always changing, make sure you’re on your A-game with these 3 tips to increase your chances of successful marketing and sales!
Are you ready to learn more about developing your innovative medical device ideas?
Book a call with Vita Group’s COO, Jason Scherer, to learn more.